Industry
/Fintech & Wealth management
Services
/Product development /Technical leadership
Ongoing engagement
/2023 - Present
Location
/LATAM - Uruguay
AMBER
A world-class Robo-Advisor for Latin America.
INTEGRATED WITH INTERACTIVE BROKERS AND PARTNERED WITH BLACKROCK.
“They didn’t just deliver a product, they became true partners in the project.”
Our role
Rooftop acted as product and technical leadership throughout the lifecycle of Amber.
We were involved from the earliest stages — shaping the product vision, defining user experience, and designing a scalable architecture — through development, integrations, and launch.
Beyond delivery, we supported key decisions around regulatory constraints, third-party integrations, and long-term operability, taking responsibility for choices that would impact the product well beyond launch.
The challenge
Building a fintech product in Latin America comes with a unique set of challenges.
Amber needed to deliver a simple, trustworthy investment experience while operating on top of complex, regulated infrastructure and third-party financial systems.
The challenge was not just technical — it required balancing user trust, compliance, scalability, and long-term maintainability, all while launching a product that could grow regionally over time.
Team orchestration
Delivering Amber required coordinating a distributed team of 22 people across multiple disciplines and organizations. Rooftop led the orchestration between internal contributors and external partners, ensuring alignment around a single product vision, clear ownership, and consistent execution. Rooftop provided the connective tissue between teams — translating product decisions into technical execution and keeping momentum across a complex, multi-party setup.
Close collaboration with:
ROOFTOP
/Product strategy
/Project management
/Development
/Design
HELLO HELLO
/Naming
/Branding
/Landing V1
/UX UI design V1
VANGWE
/Backend development V1
/Frontend development V1
/API integration
QALIFIED
/QA leader
/QA manual
BINBASH
/AWS infra team
Tackling fintech complexity
Amber’s complexity went far beyond building screens and APIs.
It required navigating financial regulations, integrating with institutional-grade platforms, and designing systems that users could trust with their long-term savings.
The outcome
Amber launched successfully and continues to operate as a live fintech product.
The platform provides users with access to professionally managed portfolios backed by global financial institutions like BlackRock — through an experience designed to be simple, transparent, and trustworthy.
More importantly, Amber was built to operate and evolve over time across the Latin American market.
/Integrated with
/Partnered with
/Appeared in
Why this case matters
Amber represents the kind of work Rooftop specializes in:
/ Fintech products where trust and responsibility come first
/ Complex systems that require senior technical judgment
/ Long-term ownership beyond launch
/ Collaboration across distributed teams under a single product vision